After six years trying to figure out how to make games on the iPhone, Charles Forman was about to give up, with his company, Omgpop, set to run out of money by this May. Things changes three days ago. He said in an interview with the New York Times on Monday “I had $1,700 in my bank account yesterday, and now I have a whole lot more.”
So what changed? After 35 attempts at making games that would be successful, the Omgpop team finally found a hit at the beginning of February. The game, called “Draw Something” is like Pictionary for the iPhone. Since it launched on Feb 6th, it has been downloaded 35 million times. It caught the attention of Zynga, the game company behind Farmville and other Facebook game hits. A month after the game launched, Zynga just bought Omgpop from Charles for $180 million.
Do you have the perseverance to try to create a success after 35 failures? Is it worth the six years of trying and failing to reach the runaway success? This is another example of hyper-growth that comes from getting your surf board back out there again and again.